How to Write a Sales Guide or Sales Manual. Overview and Objective. One of the fastest ways to increase sales of your. This can be. done through sales training, a written sales guide, andor an audio or video file. Business Management Training Series By Rob Tonge How To Write Training Manuals Improve yourself and your business Advance your career, train staff, learn new. A podcast, sent out with the sales guide as a summary, is a. The sales guide will vary drastically depending upon. A sales. guide for a distribution channel, for example, might be one page. A sales guide designed for a direct sales force to sell a. In all cases, conciseness and good organization is important. Requirements. Sale people make money when they are on the phone. It is. therefore critical that the sales guide be as concise and hard hitting as. However, this objective should not compromise the quality of. Eye catching. formatting You want the document to be a great reference manual no. Information. should be very easy to find so there should be a good table of contents. Diagrams, tables, and illustrations are best used to summarize. Concise length. The length of the document will vary dependent upon the target. For channel sales. Even. if you need a large sales guide to go through detailed demonstrations. Pronunciation. A new sales person may be unfamiliar with the buzz words of your. Pronunciation. must be called out wherever necessary and in the glossary of terms. Well marked. customer sections Sales people will often copy parts of the sales. Sections. of the manual must be clearly identified as being customer consumable or. Consistent. updates A sales guide that goes out of date is useless. Consistent updates will keep your product in front of the sales. For. this reason it is desirable to have an internal web site that has all. The printed sales guide should reference the website as a resource for. Outline. 1. Contact information Let the sales person know where they. Include email addresses and phone numbers. Selling strategies Outline target market, market size. If. this is a one page sales guide the information must be kept to one paragraph. Products and Demonstration Positioning of the product, how. For a one page sales guide use only the top three the key. Competition A table of competitors with a feature matrix. Dont forget to include pricing. Short. write ups on key competitors including strengths, weaknesses, and an. Since. many competitors fall into similar categories you may want to outline a more. You. may also want include write ups of what the competitors will be saying to. Pricing Include all pricing, ordering, and configuration. Collateral All associated collateral including datasheets. Sales presentation It is important to let the sales people know how to present the product. An online presentation detailing. A video of the presentation is also a useful tool. Please see building a. Glossary You may need a glossary of terms and acronyms associated with. Index Includ an index if the sales manual is over 5. Reference Material Include a listing of where they can find more. This may be links to your website or other websites. Packaging. The most important packaging item to consider is how. If it is. one or two pages, it can easily be replaced. If it is many pages you may want a binder where sections can be. This can often be a. Ideally. you would just replace the entire guide when updates are required, but can. In. any case the sales guide should ideally have a searchable on line version. As mentioned previously, a audio file or podcast is a great. I. prefer to make the audio somewhat entertaining so the sales person is. Video are also generally effective if you are trying. The package should come with a one page front and. Process. I have found the following to be the fastest way to. Sales Guide 1. Gather all associated materials including a copy of the. Market Requirements Documents, and functional specs for back up information. Determine which marketing information competitive analysis. Spend an hour or so with a systems engineer or product manager. Have them demonstrate. Interview. one or two sales people for information on how they sell the product. Spend an hour or so with a seasoned sales representative to. Spend an hour or so with a new sales representative to. Write a first draft of all materials interactively reviewing. Write second draft. Have one or two sales people review the document for. Review second draft with product manager and engineering and. Write final draft and distributeUsui Reiki Master Manual by Peggy Jentoft. The Dai ku Myo is known as the Master Symbol. This is the function. Reiki master activates to do the Attunements that. Reiki energies permanently accessible to the new. Some Reiki Masters do a non master three a attunement. Dai ku myo as the spiritual and intuitive energy. It. many cases probably does but the student is not taught how to do. The translation of Japanese Reiki Master Hiroshi Dois. Dai Ku Myo, Empowerment. Characteristics of 4th symbol Symbolizes the entire universe. The. highest symbol in Reiki ho. For activating 7th chakra. The. meaning and functions 1. The whole universe is made of. The 4th symbol has the function of transmitting. This is considered to be a very sacred symbol and given the highest. God inviting symbol, The symbol for guiding. But the symbol has its value in the function. The source. higher dimension represented by the symbol is honorable but the. The different concepts illustrated by different Buddhist sects. Dai Ku Myo as a metaphor do include sacred but not secret ideas. Law such as Love Light and. Harmony and the proper function of all the senses in perfect fusion. I am most familiar with it represents the complete body of. Law and wisdom. I feel that these mystic law. DKM may have contributed somewhat to the idea of the. I do not consider them. I appreciate the intention of. I will share the symbols discretely when I feel it. Spiritual law. Dai Ku Myo is. Reiki function with or without the other symbols. The spiritual bodies effect the physical body. Healing at the. Master level is thought to directly effect the higher spiritual body. Miracles. It is taught in many paths that all disease comes from blocks. Reiki treatment will help remove these. This. contributes to physical healing and emotional, mental and spiritual. I use the Usui Dai Ku Myo constantly. It calls in a. complete range of the most positive energy frequencies possible in. It can also be used to clear away. One focus of this symbol is. The physical body reflects the condition of. Dai Ku myo. There is a different symbol that is usually called. Tibetan Dai Ku Myo This symbol was not taught by Usui. Sensei and is not used by most traditional Reiki Masters. I do not. use it directly myself in Usui Reiki attunement but mention it here. Most People who do use the TDKM only use it when. The Master attunement I use will enable you to use. I have also encountered this used to. Tan Tien but not exactly the. Some Masters use this symbol instead of the traditional Dai Ku. Raku rah koo is another added symbol that is often used to end. I have seen Buddhist and. Reiki. Most often those. Raku only use it in attunements to open, close and ground. There is no need for additional attunement to use these. Anyone who is attuned to Reiki Master can draw on these. Raku is an addition to traditional Reiki. I. not found it to be of any real value myself other than to remind me of. How Attunements work. During the Attunement The RM. Reiki. It is the intention of the. Reiki functions, rather. You can think of all attunements as being like fixing a radio. Sort of the energetic equivalent of cleaning. It may be more accurate to say that the RM lets the. Many teachers refer to placing symbols in the aura. This is done. automatically during the attunement and neednt be specified. It is. not the same as activating energetic forms like the solar disk and. I also find. that it is not putting things in the aura that is the issue but. Some times during an attunement you may see or. Old shields around the heart to prevent. Reiki. Attunements. Ritual and attunement. The degree of ritual and. Reiki attunementvaries from almost. I. am pretty low key ritual wisemyself. The primary method. I use for attunement is the direct transmission or crown to crown. I have also. used a fairly standard ritual attunement technique and will share. It is kind of a well known secret that whatever. The structure you use should be one that is appropriate. During the. attunement it is intended that the recipient attunee be connected tothe energies and that they be able to access the energies by. The intention of the master. Reiki confers the ability to use the Reiki. Your class and your attunement should have a clear. Before the Attunement. Many Reiki teachers will clear and or charge the energy of the. Reiki before the students arrive and the class begins. If. it is part of their own personal path they may have invited angels. They might have said prayers or done meditation. Reiki in accord with their own path of. In any case the Reiki teacher should have and. I tend to think that if this has been done before the class. Attunement. Some Reiki masters perform elaborate opening rituals before the. Part of Usui. Reiki. It now seems that Usui Sensei may have joined his students in. Reiki principles and singing some inspirational poems. From my first hand experience, this kind of. Japanese cultural. You will want to see to everyones. I prefer to keep things quite simple and often do not even. Generally the attunement is done or begun. You will want to explain what. Offer some preliminary information about attunement in general. If you are doing a. Remind everyone that they need to accept the attunement willingly and. Reiki at the level of the attunement. You might. want to have a break for a snack or lunch before the attunement so. If you are doing a direct intention attunement you will probably. If you are doing a ritual. You might want to play some music if you are. There are three different. Passing Reiki. Attunement by Direct Intention. Reiki attunements are usually passed during a ritual. This. contains several variations of attunement rituals. Attunements allow. The method of attunement. This is probably the simplest of all attunement methods. This is the one I use most often. Direct. intention is used for attunement in many different energy and healing. Mikao Usuis realization of Reiki. Reiki in the West. I have been given credit or blame, depending on. Reiki Masters. The simplest form of the direct attunement is to Activate all. Reiki functions, set your intention to attune the person or persons. Reiki and allow the attunement to run to. There are a. great many ways to set your intention. The Reiki Teacher and the. People could get up and move around during the. It is preferable to receive the attunement while in a. Most people sit comfortably with. The teacher may specify the Reiki level to be attuned or for. Student receive those energies that are. Highest Good and in accord with their Soul Purpose. The. Teacher will activate the energies by intention and then activate the. Attunement by intention. Chakras and Run until it is done clearing. Reiki. I often set the intention that. Reiki and other energies and energy functions and. Mantras and symbols. Reiki, or the Mantras, Mudras, breath. This offers the. ability to use Reiki to people who are unable to activate Reiki with. Methods. Another advantage when you intend to give. Reiki can be run more quickly when. The Energies are the same just. But you can set the intention as. These attunements are I feel directed. The ALL. The teacher just opens the channel and grounds the. The Direct or crown. Reiki functions and stating or mentally intending to attune a. Reiki and allowing the. Reiki for. attunement, attune name to Reiki level one could be the. However I do prefer to use use a more detailed. Once you activate the energy and the. Aura it will run until it is done clearing blocks, opening. Reiki themselves. Always intend that the attunement be. I often find myself mentally voicing specific intentions. To do this mentally intend that the initiates. Reiki that the. Soulstar and Earthstar chakra consciously become active that any. For the. second degree intend that they be able to use the second degree. For the Master attunement I. Reiki to others for all levels and facilitate the ability. You may move well beyond verbalization and perceive the. Not. everyone does feel energy or have visual effects of course. An. attunement typically runs around 1. Attunement. When the attunement is. Intend thanks and appreciation of all. Say something like The Attunement is complete. Many. Reiki Masters Wash their hands and have the student wash their hands. Usually. this separation occurs naturally as the attunement ends with or. I find that it does. Reiki energy if. they do touch another human or an animal and run the energy right. This may not be an absolutely accurate explanation of what I. Attunement rituals for the Usui Reiki.
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